Here is a new episode of The Reddy Rundown, crafted so you do not have to frantically follow everything in the AI news space wondering what you are missing as an exec in 2025 trying to keep up.

I am Shawn Reddy, CEO and Founder at AI Advantage Agency. At my core I am a marketing architect who builds systems first and uses creativity to open doors. This week’s news is less about hype and more about how fast you can turn ideas into working assets that move a pipeline. Here is what matters and how I would use it.

App builders go mainstream

GitHub introduced Spark, a plain language way to spin up working apps on top of the GitHub platform. This is Microsoft widening the funnel for non developers, then graduating them into Copilot. For marketing teams that means interactive demos, quote engines, and micro apps can ship in days, not months. That shortens proof cycles, which improves conversion across the entire funnel.

Lovable says it crossed one hundred million in annual recurring revenue in about eight months. Believe the signal, not the noise. There is clear demand for faster ways to ship software and that appetite is now a mainstream behavior, not a niche developer toy. The risk for marketers is sameness. Your moat will be distribution, brand, and the way your micro apps plug into your data and your follow up.

My take Agents are applications. If a repeatable prompt plus a thin UI solves a job, it is an app for marketing purposes. Treat these as disposable prototypes that graduate into production only when they prove movement on lead quality, reply time, or booked meetings.

Speed plus cost wins the week

Google made Gemini two point five Flash Lite generally available. It is built for speed and price. Think cheap text scoring, rapid summaries, fast routing, and high volume content operations. If you are running large scale email classification, meeting note cleanup, or product review triage, this cuts cost per action and lets you test more variations without sweating the bill.

What changes on your team Use heavyweight models only where reasoning truly changes the outcome. Everything else moves to a faster and cheaper lane. That is the new funnel math.

Control, governance, and the enterprise door opener

Platforms like Airia are leaning into orchestration, access controls, and audit trails. This is not sexy, but it unblocks procurement. If you sell into regulated industries, your pitch gets stronger when your agents and automations come with role based controls and a clear audit story. That is how you turn pilots into contracts.

Launch watch list and why marketers should care

Factory AI added Slack first workflows for its Droids. For growth and marketing ops, that means you can generate briefs, pull requests, and docs from inside your existing channels and push changes faster to landing pages and content systems. Less swivel chair, more shipped experiments.

Zams is positioning as a sales automation platform that connects to the usual go to market stack. For marketers this is a bridge between campaigns and revenue. Use it to enforce follow up rules, keep CRM clean, and close the loop on attribution without adding headcount.

Pika released a mobile app for AI video. The marketing angle is simple. Speed. When a concept hits in the morning you can have test creatives running by lunch across short form channels. Just keep brand guardrails tight and measure creative fatigue.

What I am doing this week

1. Build a two screen pricing assistant with Spark that returns a custom quote and pushes accepted offers into CRM. If it lifts qualified demos by even five percent, it stays.

2. Move all summarization and light scoring jobs to Flash Lite and track cost per thousand items processed, plus time to resolution for support tickets.

3. Ship a simple partner calculator as a micro app and instrument it like a landing page. If completion correlates with higher deal value, expand the feature.

Tools I would pilot now and how I would use them

• GitHub Spark — Stand up interactive demos, ROI calculators, and quote tools that feed your CRM and trigger sequenced follow ups. Treat them as disposable experiments until the metrics say otherwise.

• Gemini two point five Flash Lite — Run large batch classification, summarization, and routing for pennies, then reserve premium models for messages that truly need deeper reasoning. Use it to score inbound leads and prioritize sales responses.

• Factory AI Droids for Slack — Turn campaign retros, incident threads, and idea dumps into briefs, tasks, and pull requests without leaving Slack. Faster loops equal more tests and more wins.

• Zams — Close the gap between marketing sourced leads and revenue by automating reminders, handoffs, and context sharing across HubSpot, Slack, and your dialer or outreach tools. Track reply time and stage movement, not vanity metrics.

• Pika iOS — Prototype short form concepts on mobile, then move winners into higher production. Pair with a caption testing script and push daily creative refresh to fight fatigue.

• Airia — Win with enterprise buyers by packaging your agents with governance, permissions, and audit logs. This is a procurement unlock that expands deal size and lowers time to close.

Bottom line The winners this year are not the loudest brands. They are the teams that wire faster tools into clean systems and prove lift in the funnel. Keep your experiments small, your loops tight, and your metrics tied to booked meetings, reply time, and cost per action. I will keep testing what actually moves those numbers and report back here next week.

Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started: The AI Advantage Community Thank you for reading! -Shawn