Jul 11, 2025
Shawn’s AI new marketing breakdown so you don’t have to frantically follow everything in the AI news space
Hey crew—Shawn here, co-founder & CMO at AI Advantage. I burn most mornings reverse-engineering news feeds so you don’t have to. Below is what actually moves a marketing P&L this month, why I care, and how I’d weaponise each headline inside a growth stack.
1. Browsers are mutating into data vacuums
OpenAI’s ChatGPT Browser (launch window: “weeks”) and Perplexity’s Comet flipped the script: the search bar is now a chat box, the result page becomes an answer pane, and every click trail you used to own gets abstracted away.
My take: If users never hit your landing page, pixel-based retargeting dies. Start pushing structured data (schema, feeds, reviews) so assistants quote you verbatim—think “brand SEO” inside an answer engine, not blue-link SEO.
2. Generative ads just jumped from gimmick to default
Meta dropped an 11-piece AI arsenal at Cannes Lions—image-to-video, voice-tuned copy, in-ad chat agents—while Google’s July update finishes the Video Action → Demand Gen migration and slots P-Max assets into AI Overviews.
My take: Creative velocity is the new media budget. The team with faster prompts wins auction density. I’m reallocating 20 % of production spend to “prompt QA” sprints—cheaper than another editor and delivers double-digit ROAS lifts in Advantage+.
3. Policy & pricing potholes
Google’s political-ad clamp-down (7 July) layers more ID checks and limits formats—anyone in advocacy needs a compliance sprint, not a brainstorm.
Adobe quietly cut Firefly credits for lower-tier Creative Cloud plans—factor it into seat budgeting before Q4 creative peaks.
Ignore these and your campaigns go dark mid-flight.
4. Holding-company drama = talent arbitrage
WPP parachuted Microsoft vet Cindy Rose into the CEO seat after a profit warning. Translation: they’ll over-pay for AI talent and under-price “manual” scopes. Niche agencies with mature automation have 6-12 months to poach displaced brand managers before the market resets.
5. What consumers actually did
Prime Day survey: 39 % of U.S. shoppers used a gen-AI assistant to find deals. That’s mainstream, not edge case. Feed-level accuracy and real-time pricing matter more than clever ad copy—because the assistant writes the copy.
6. My playbook for Q3
Re-model attribution around AI-assisted browsers—last-click is dead.
Lock brand guardrails (palettes, tone, disclaimers) into Meta & Google libraries before their models freestyle your logo.
Spin up a “prompt SWAT-team.” Two marketers + one designer can out-iterate a 10-person creative shop if they treat prompts like code.
Schedule monthly policy audits. The cadence is now faster than most quarterly review cycles.
Instrument AI-native dark-funnel channels (Comet summaries, ChatGPT extensions) inside your CRO dashboards.
Tools I’m actually deploying this week
Grok-4 Feed a 30-page product brief, pop out a distilled value-prop tree, then re-prompt for persona-specific angles. Great for B2B nurture sequences.
Perplexity Comet Auto-summarise competitor blogs you’d normally ignore; pipe insights into Slack for daily “What’s the market shipping?” stand-ups.
Meta Advantage+ Creative Let the image-to-video module A/B test motion intros while you sleep. Flag brand-safe overrides so it never ditches your color palette.
Google P-Max Gen-Assets Upload SKU feed once; the model builds short-form video & swaps CTAs by audience cohort. Good-bye, endless resize tickets.
Adobe Firefly 2 Spin variant product shots that match the hero image lighting—perfect for seasonal retargeting without a reshoot budget.
That’s the pulse. If it helps you ship smarter, pass it on. If you’re curious how these systems slot into a full-funnel build, drop me a line—always happy to nerd out.
Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started: The AI Advantage Community Thank you for reading! -Shawn
