Here’s a new episode of The Reddy Rundown, crafted so you don’t have to frantically follow everything in the AI news space wondering what you are missing as a an exec in 2025 trying to keep up

I am Shawn Reddy, CEO and Founder at AI Advantage Agency. My lens is simple. I build systems that ship creative that works. The news only matters if it changes how we acquire customers, convert them, and keep them. This week it does.

Apple aims at the home. Your brand should aim at the living room

Bloomberg reports say Apple is testing a desktop robot, a smart display with a new OS, and AI first security cameras. Siri is getting rebuilt with personality. If even half of this ships, the home becomes a new performance channel.

Why marketing should care

• Expect new ad surfaces and first party notification rails inside the home context

• Voice and gesture become default inputs which means copy has to be shorter, clearer, and brand sound becomes a real asset

• If Apple ships a character driven Siri, brands will need tone packs and audio motifs ready for assistants, not just for social

Move now

• Record a one minute brand voice pack that works spoken aloud

• Design two voice first CTAs for your next campaign and test them in audio and on page

• Map how your app or site performs when a user has only ten seconds and no screen

OpenAI brings model choice back. Trust is the product

After pushback on the GPT 5 rollout, OpenAI restored model choice with GPT 4o, raised reasoning limits, and added clearer Auto or Fast or Thinking modes. The tech is strong. The lesson is stronger. Forced defaults break trust.

Why marketing should care

• Your customers notice when tone shifts without warning. That erodes reliability even if raw performance goes up

• Router logic is now a marketing tool. Picking Auto vs Fast vs Thinking should align with your funnel stage and SLA

• Personality is not fluff. It is part of the contract with your user

Move now

• Pin model versions for customer facing journeys and log tone, latency, and handoff reasons

• Add a rollback rule. If NPS or CSAT dips three points in a day, auto revert the model route

• Create a brand prompt that sets voice, claims policy, and escalation edges and keep it in version control

Self updating decks are the new weekly drumbeat

Manus positions itself as a super agent that can research, write, and auto refresh slide decks. For marketers this kills the slow update cycle that makes reports stale.

Why marketing should care

• Your sales enablement becomes living content, not a monthly project

• Thought leadership and PR get fresher and more defensible when slides cite live sources

• Ops teams can run campaign postmortems that update as data lands

Move now

• Define a standard deck for pipeline, paid, and content and attach live queries

• Add an audience field and a purpose field to every deck request so tone and depth fit the room

• Ship one live deck this week. Do not polish. Prove the loop

Talent wars drive product speed which drives your ad mix

Reports say Microsoft is making aggressive offers to Meta AI talent, with fast track approvals. When top research shifts, roadmaps shift. That affects the tools you buy and the platforms you rely on for reach.

Why marketing should care

• Ad and model features roll out where the strongest applied teams land

• If your stack leans on one vendor, hedge with a second path for the same job

• Recruiting headlines are early signals for where partner programs and co marketing dollars will show up next quarter

Move now

• List your single points of failure by vendor and replace one this month with a credible second option

• Ask every platform rep for a six week feature calendar and a co marketing window

• Track which research leads just moved and align experiments to their new roadmap

Quick actions I would take this week

• Create a distribution scoreboard with reach, cost, time to first qualified call, and retention by channel

• Add an evaluation set for creative and copy so you can gate launches with a simple pass or fail before spend

• Pick a system of record for marketing data. Remove at least one duplicate tool

• Write a claims and evidence policy. If you say it, cite it. If you cannot cite it, do not ship it

Tool bench and how to use it right now

I test a lot. These are the ones that map cleanly to marketing outcomes. If you want me to add direct links, say the word and I will attach them.

• OpenAI workspace with model routing Use Auto for triage, Fast for chat and support macros, Thinking for complex quoting and RFP responses. Pin versions for anything customer facing.

• GPT 4o for brand voice and speed Great for creative variants and quick analysis. Keep it on tasks that need tone and pace. Use your brand prompt and log outputs to a review queue.

• Manus slide agent Spin up living sales decks, board updates, and campaign reports. Tie slides to your warehouse or sheets so charts refresh without designer time.

• Sana Agents No code agents grounded in your data. Deploy a research assistant for product marketing and a sales doc drafter that respects permissions.

• Lindy meeting prep Feed it your pipeline and briefs before calls. Auto build call plans and pull relevant references so reps spend less time in tabs.

• Vanta AI Security Assessment If you sell to enterprise, speed up security reviews. Turn a two week blocker into a two day process. That unblocks large deals.

• IBM watsonx.data or any single data layer Consolidate marketing data into one queryable layer. It lowers time to insight and makes your AI outputs consistent across teams.

• Vertex evaluation sets Treat prompts and agents like code. Save test cases for tone, accuracy, and compliance. Run them before every change.

My take

Systems beat stunts. The winners combine fast creative with disciplined routing, logging, and rollback. The news this week is not gossip. It is a set of prompts to fix your stack. If Apple pulls the home into the loop, your brand needs a voice that works when there is no screen. If OpenAI reminds us that model choice is a product decision, your team needs version control for prompts and agents. If self updating decks are real, your reporting cadence should feel like a heartbeat, not a quarterly autopsy. And if talent is shifting, so should your experiments.

Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started: The AI Advantage Community Thank you for reading! -Shawn