“Here’s a new episode of The Reddy Rundown, crafted so you don’t have to frantically follow everything in the AI news space wondering what you are missing as a an exec in 2025 trying to keep up”

I am Shawn Reddy. CEO and Founder at AI Advantage Agency. At my core I am a marketing systems architect who cares about creative that works. This week’s news is not theory. It changes where attention flows, how we buy it, and how fast we can produce the work.

What actually moves marketing this week

GPT 5 is live and it changes the workflow more than the headline

OpenAI shipped GPT 5 across ChatGPT and the API. The headline is speed and better long form. The real shift is the router that decides when to think deeper so your team spends less time fiddling with model settings and more time shipping. That lowers cognitive load for writers and analysts which means more drafts in review and more tests in market.

My move Run a weekly content sprint where GPT 5 drafts and your editors tighten. Measure lift on click through rate, dwell time, and assisted conversions against your current baseline. If you build, try gpt 5 mini in your internal tools to cut cost on routine tasks and reserve full GPT 5 for high stakes work.

Google is briefing agencies on ads inside AI Mode

Google is getting brands ready for a broader Q4 rollout of ads that show inside conversational search. Targeting shifts from keywords to conversation state and your existing assets in Performance Max will flow into this surface. Translation. Your feed quality, your copy that reads well inside an answer, and your brand readiness for new placements will decide early wins.

My move Stand up a sandbox with mirrored campaigns and clean product feeds. Write creative that reads naturally alongside an AI answer. Set stop loss rules by intent cluster and cap early bids until you see validated assisted clicks.

Google says AI Overviews are not killing traffic in aggregate

Search leadership claims total organic clicks are relatively stable year over year and that quality clicks are up. Believe the aggregate but plan for uneven impact by category. Some sites will win. Many pillar pages will fade. This is redistribution and it rewards answers to the second and third question, not the first.

My move Ship compact FAQ blocks that anticipate follow up questions. Track assisted clicks and conversation led queries, not just first query rankings.

YouTube starts AI age checks for US teens on August 13

YouTube will estimate age with machine learning and then restrict accounts flagged as under 18. Expect reduced personalized reach to teens and changes to comment prompts. If your product leans young, plan for more contextual buys and creator integrations while this rolls out.

My move Segment budgets by age confidence. Tighten creative disclaimers and make sure your channel metadata plays nice with stricter youth filters.

X will place ads inside Grok answers

Musk told advertisers that ads will show up in Grok responses and that commerce features are coming. This fragments conversational ad inventory across platforms and raises new labeling and brand safety questions.

My move If you test it, keep it to non brand discovery. Require clear placement reporting and visible labels on sponsored answers.

Search comms are changing at Google

Danny Sullivan stepped away from the Search Liaison role. Expect fewer real time clarifications and more rollout surprises. Plan for volatility.

My move Keep backup copy for key pages and have a rapid update path for schema and FAQs.

Meta keeps pushing AI led creative at scale

Meta has been expanding AI driven creative tools and touting performance gains. The direction is clear. Faster creative production and heavier automation across ranking and asset generation. Your edge is the speed of creative iteration with human taste in the loop.

My move Run short creative sprints. Rotate hooks and structures every week. Keep a live guideline for disclosure and for what you will not automate.

How I am adjusting our system this week

• Reporting. Add an assisted clicks view for AI Mode and AI Overviews. Stop arguing first click. Start tracking the second and third question.

• Creative ops. Promote FAQ micro blocks as a standard deliverable in page builds. Tie them to real search questions and conversation intents.

• Governance. Add a policy for ads inside answers across X and Google. Require placement logs and labels.

• Team rituals. A one hour weekly GPT 5 sprint. Writers, editors, and an analyst in the same room. Draft, compress, and schedule tests.

Tools and tactical links I am using right now

• GPT 5 in ChatGPT and API What to use it for. First pass long form briefs, technical outlines, and code assisted production inside marketing tools. Use mini for routine tasks and full for complex reasoning.

• AI Mode ads briefings and primers What to use it for. Build your sandbox plan. Map conversation intents to assets. Write copy that reads cleanly inside an answer.

• AI Overviews and patents deep dive What to use it for. Train your team on how answers form and where to inject content that earns the follow up click.

• YouTube teen protections update What to use it for. Align channel settings and age sensitive creative. Prepare your sponsor read scripts for stricter youth controls.

• Grok ads coverage What to use it for. Draft a small discovery test plan with strict brand safety rules.

Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started: The AI Advantage Community Thank you for reading! -Shawn