Marketing Moves in the Wake of New AI: Tools, Tactics, and What to Watch

Marketing Moves in the Wake of New AI: Tools, Tactics, and What to Watch

Marketing Moves in the Wake of New AI: Tools, Tactics, and What to Watch

Aug 19, 2025

The Reddy Rundown — crafted so you don’t have to frantically follow everything in the AI news space wondering what you’re missing as an exec in 2025 trying to keep up.

I'm Shawn Reddy, CEO of AI Advantage Agency. I build systems that convert — and I watch AI updates like a hawk, not for hype, but to see what actually shifts the way we attract, convert, and retain customers. This week, that shift is real.

Let’s break down the drops that matter — and how to use them if you run marketing like it’s your company’s growth engine (because it is).


Qwen Image Edit: A New AI Layer for Branded Visual Control

Alibaba dropped Qwen-Image-Edit, a 20B parameter model that can make pixel-level edits while keeping characters, objects, and design logic intact.

What stood out to me is its dual-edit track system — one lane for stylistic shifts, one for targeted object edits — and the ability to stack changes without re-rendering. Also: bilingual editing baked in. Huge for global brands.

Marketing application: Imagine UGC or product images that get batch-edited to match seasonal campaigns in seconds — without touching Photoshop. Use it to quickly localize visuals for different geos while keeping brand uniformity tight.


Grammarly’s Writing Agents: The Onboarding Layer You’re Missing

Grammarly released 8 new AI agents that are more than grammar checkers — they’re writing collaborators built into a new "AI-native writing surface."

You get agents for grading, plagiarism, emotional tone, confusion prediction, and more. It’s not just for students. This is soft skill automation for real-world writing.

Marketing application: Use this internally for QA in content ops. Drafts can be scored and reviewed before human edit rounds. Also works well for onboarding new hires — they learn from the AI scoring loop, not just revisions.


Comet: Summarize, Draft, and Post Without Switching Tabs

Comet is a new AI browser by Perplexity that lets you act on content — summarize threads, explain long videos, generate posts — straight from the page.

It’s fast. Context-aware. And honestly, a cheat code for content marketers juggling too much.

Marketing application: Turn long-form podcast episodes into quote cards or LinkedIn takes in minutes. Use it to stay top-of-funnel without drowning in content consumption.


Grind and Games: AI Adoption Hits 90%+ in Game Dev

Google Cloud’s latest research shows that over 90% of game studios are integrating AI, not just in testing or content gen, but in how gameplay itself evolves — real-time balancing, procedural world gen, and smarter NPCs.

While this might feel niche, it’s a massive case study in applied AI. One of the few verticals using agents as infrastructure, not just assistants.

Marketing application: If you're in SaaS or services, steal this playbook — AI-driven interactivity isn’t just a game thing. Your onboarding, quiz flows, and demos should adapt like a smart NPC. Personalization in real time is becoming table stakes.


TOOL WATCH: This Week’s AI Stack Additions (and How to Use Them)

Here’s what I’m testing and why:

  • Qwen-Image-Edit — Control image variants for campaign versioning at scale. Pair it with Airtable or Zapier for automated visual pipelines.

  • Comet by Perplexity — Your new content research assistant. Use it to prep newsletters, captions, or responses faster than your VA ever could.

  • Grammarly Agents — Build into internal workflows to automate tone and clarity checks before a single word hits a CMS.

  • Box AI Workflows — Especially good if you're sitting on mountains of internal docs. Use it to extract case studies, client insights, or RFP copy fast.


Bottom Line

There’s a new baseline forming. AI is no longer a surface-level content boost. It’s becoming part of the core stack that drives marketing systems. From creative workflows to customer-facing experiences, the tools above give small teams big-league leverage.

If you’re running growth, ops, or brand — this isn’t side news. It’s infrastructure news.


Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started: The AI Advantage Community Thank you for reading! -Shawn

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