Here’s a new episode of The Reddy Rundown, crafted so you don’t have to frantically follow every AI headline wondering what you missed as an exec in 2025 trying to keep up.

I’m Shawn Reddy, CEO at AI Advantage Agency. I treat marketing like a system, plug creativity into the right sockets, and measure results in booked revenue. Below is what really changed this week—plus how you can weaponize each update inside your own pipeline.

1. Meta lets the algorithm take the wheel

Meta’s Advantage AI tools boosted ad sales enough for the company to guide Q3 revenue as high as 50 billion dollars. Higher CPM and tighter auctions are already visible. Your pivot: feed the beast with richer first-party signals and grade creative by speed to sale, not click-through rate.

2. Google Search turns into a Gemini chat thread

Gemini 2 point 5 now handles follow-up questions inside Search and pipes AI overview data into Search Console. Ranking wins come from answering sequenced queries, not stuffing keywords. Map content to likely clarifiers and watch assisted clicks in the new Console export.

3. TikTok Symphony cuts video creation to seconds

The new Text-to-Video, Image-to-Video, and Digital Avatar tools push TikTok-first ads straight from a prompt. Creative velocity is free; brand safety is your cost center. Lock prompt guidelines before someone deepfakes your logo.

4. OpenAI adds connectors to ChatGPT Team and Enterprise

Drive, SharePoint, Outlook, and more can now stream files straight into a prompt. Campaign briefs, content sweeps, and analytics summaries live in one chat window. Update data-governance rules today—anything the bot can read can be surfaced.

5. GPT-5 lands this month with mini and nano sizes

Leaks point to million-token memory and adaptive reasoning that runs on device. Expect assistants that recall an entire purchase journey. Marketers need a consent tag that rides along with every interaction or regulators will supply one.

6. Etsy ditches TV for search and AI-personalized retention

Television will drop below ten percent of Etsy’s U S media mix while search and AI powered messaging take the lead. If Etsy says brand reach is optional, your glossy hero film may be next on the chopping block.

7. EYStudio+ blurs the agency–consultant line

EY folded design, CX, data, and martech into one global unit and wants it to break the twenty-percent revenue mark inside three years. Show real AI implementation chops or risk clients shifting strategy and creative work to accountants in black T-shirts.

Toolbox Plays (quick wins, no fluff)

• Meta Advantage+ Creative – Upload three brand-safe images, let the model remix variants, cull any combo that lags return on ad spend after 500 impressions.

• Gemini Follow-Up API – Generate a micro FAQ cluster that answers common clarifiers, link directly to a self-serve demo form, then trace assisted clicks through new Search Console filters.

• TikTok Symphony Text-to-Video – Turn a product one-liner into a fifteen-second demo, push through Spark Ads, measure save-rate as early intent.

• ChatGPT Connectors – Auto-summarize weekly pitch decks and client emails into a single narrative, route to Slack for exec sign-off.

• GPT-5 Nano – Build an in-app concierge that remembers cart history offline and syncs to CRM on reconnect.

• Etsy-style Personalized Messaging – Borrow the logic for your Shopify flows, segment by browsing depth, push a unique bundle, track lift in repeat purchase.

• EYStudio+ Journey Map Template – Swipe their framework to expose hidden drop-offs before your next account-based marketing sprint.

Bottom line AI is stripping the busywork out of creative production and media buying. Your edge lives in clean data loops, ruthless testing, and the nerve to ship before the next hot take hits LinkedIn.

Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started: The AI Advantage Community Thank you for reading! -Shawn