“Here’s a new episode of The Reddy Rundown, crafted so you don’t have to frantically follow everything in the AI news space wondering what you are missing as a an exec in 2025 trying to keep up”

I am Shawn Reddy. I run a company now, but I still think like a systems first marketer. My job is to translate noisy AI headlines into pipeline, faster cycles, and cleaner attribution. Below is what actually matters for executives and operators who care about measurable growth.

China’s cooperation pitch vs the US race narrative

Beijing is pushing an AI action plan framed around open data, shared infrastructure, and joint research with developing markets. Washington is leaning into speed and economic dominance. What this means for marketing

• If you sell globally, your trust story and your data residency promises are now part of your value prop. Publish a clear data map and a short governance summary that procurement can copy into their notes.

• Expect more buyers in APAC, Africa, and LatAm to ask for open standards and interoperability. Add that language to your enterprise deck and to your security FAQ.

• PR angle matters. Choose whether you position your product as open and collaborative or as best in class performance. Pick one and reinforce it everywhere.

Workers are actually using AI at work

Slack’s recent workforce data shows daily AI use exploding with real gains in output and job satisfaction. What this means for marketing

• Content ops and sales enablement are the fastest wins. Turn your top ten repetitive requests into scripts, then into lightweight agents that feed your CRM with clean fields.

• Measure the right things. I track tickets resolved without handoff, time to first draft for content, and time to first reply in outbound. If those do not move, your AI rollout is theater.

Meta’s superintelligence lab keeps hiring

Meta is stacking talent and compute. Translation for marketers is simple. New model families will keep dropping and they will change ad tools, creative formats, and inference cost. What this means for marketing

• Build a model swap plan now. Keep your prompts, guardrails, and evaluation checks decoupled so you can test a new model in a day, not a quarter.

• Treat every new model as a pricing event. If quality holds and cost per token falls, you can move more tasks from human first to AI first with human review. That is real margin.

Runway’s Aleph brings true edit control to AI video

Aleph does in context video editing. Think new angles from one shot, object removal, relighting, and next shot generation. Less random output, more directed control. What this means for marketing

• Creative refresh at scale without losing brand. Build a three scene master, then let Aleph generate variants for channel, audience, and offer.

• Tie creative velocity to funnel math. If a faster refresh cycle does not lift click through, reply rate, or booked calls within two weeks, roll back.

Personalized AI avatars are here

You can train a character on your images and drive realistic speech and motion with modern video tools. Powerful and risky. What this means for marketing

• Use for founder intros, onboarding snippets, and product explainers where speed beats polish.

• Add clear disclosure and a short behind the scenes clip to avoid trust issues.

• Keep a human recorded option for regulated buyers.

A build tool that actually ships

Lovable positions itself as idea to live app in hours with sane defaults for auth, payments, and databases. What this means for marketing

• Use it for MVP landing tests, calculators, and mini apps that collect intent data.

• Ship, learn, and either graduate to your main stack or kill it. No romance.

My take this week

Winners are not louder. Winners wire new models into the workflow, protect attribution, and measure lift at the task level. Your system is the advantage. Your tool choices are multipliers only when your pipes are clean and your rollback plan is real.

What I would do in the next seven days

1. Publish a one page trust and data note that sales can send on first ask.

2. Stand up a sandbox that lets you A B test two models on one task with the same guardrails.

3. Run a two week creative sprint using video edit automation, with a hard rollback trigger if first reply time or qualified demo rate drifts.

Tools I am testing and how I would use them

• Runway Aleph use for rapid ad creative refresh and product demo relighting

• Lovable use to ship a pricing calculator or mini workflow app that captures qualified intent

• Slack AI and Workflow Builder use to route common sales questions to a vetted knowledge base and log every answer to CRM fields

• Freepik character training use to build a consistent brand persona for short intros and product spots

• Google Veo or Gemini video use to animate stills into short talking clips for landing pages and email bumps

Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started: The AI Advantage Community Thank you for reading! -Shawn