Jul 31, 2025
“Here’s a new episode of The Reddy Rundown, crafted so you don’t have to frantically follow everything in the AI news space wondering what you are missing as a an exec in 2025 trying to keep up”
I am Shawn Reddy, CEO and Founder at AI Advantage Agency. I build marketing systems that ship results. Creativity matters, but systems pay the bills. This week’s news reshapes how buyers discover, evaluate, and act. If you run growth, your stack needs to reflect that reality fast.
Meta’s personal superintelligence shift
What happened Mark Zuckerberg is pointing Meta toward personal superintelligence and positioning assistants on devices like smart glasses as the next computing surface. He also signaled caution on what Meta will open, even as the company champions open source in other areas.
Why marketers should care If assistants live on faces and in pockets, intent moves from search boxes to ambient context. That means campaigns need trigger logic that reacts to moments, not pages.
What I would do now
Map three moments in your journey where a personal assistant could nudge a decision. Think sizing help in store, feature comparisons at checkout, contract terms during renewal.
Add consent and first party data capture that can travel with the user across channels.
Build a micro asset library for assistants. Short answers, three image variants, one decisive CTA per moment.
Measure lift on booked meetings, reply time, and assisted revenue, not just clicks.
Showrunner and the rise of interactive, remixable content
What happened Fable launched Showrunner with backing from Amazon. Users can generate and steer animated episodes inside shared worlds and even show up as characters.
Why marketers should care This is not just content. It is a participation layer. Brands that turn audiences into co creators will earn time and share of voice. Brands that cling to one way storytelling will fade.
What I would do now
Stand up a small audience lab. Invite one hundred customers to remix brand shorts with clear guardrails.
Create a rights and approvals checklist. Protect your IP while rewarding community creativity.
Treat watch time, remixes, and referral codes as one metric family. If remixes do not move trials or qualified leads, tune or kill the tactic.
Google’s virtual satellite and location truth
What happened DeepMind introduced a model that fuses earth observation data to produce near real time maps and change detection.
Why marketers should care Better ground truth unlocks smarter local planning. Store openings, delivery zones, and sustainability claims can move from assumptions to evidence.
What I would do now
For retail and logistics, refactor service area pages and ads using verified coverage and travel time.
For sustainability messaging, publish location backed proofs, not slogans. That builds trust and shortens enterprise sales cycles.
Use agents to make real marketing videos, not demos
A practical play. Use Claude Code with Remotion to generate complete video projects from prompts, then drop in your assets and refine. This is not about replacing editors. It is about turning briefs into draft scenes in minutes and moving your team to decision making.
My setup
Install Claude Code.
In your project folder, run the agent and ask for a premium brand intro with logo sting, product sequence, and two testimonial cards.
Import real UI and brand assets.
Iterate on pacing and captions, then export variants for landing page, paid social, and email.
How I judge success Draft to publish time, brand consistency, and lift in landing page conversion.
Agent analytics that pay for themselves
Triple Whale is pushing agent driven insights for ecommerce. Smart if it cuts analysis time and flags issues before your revenue curve dips.
My test plan
Connect ad platforms, commerce, and email.
Track hours saved per week as a hard metric.
Require that every alert contains a recommended action and expected revenue impact.
If ninety days shows no lift in contribution margin or ROAS, churn.
My playbook for the next two weeks
Assistant moments in the funnel. Pick three, ship one.
Audience lab for remixable content. Small group, tight rules, clear rewards.
Ground truth in local and sustainability claims. Replace adjectives with data.
Video pipeline that moves from prompt to draft scene. Keep human review as the gate.
Agent accountability. Every agent needs a metric and an owner.
Tools I am testing and how to use them
I am a systems first CEO. Here is how I would put each tool to work. Add the official link beside each item when you share this.
Claude Code Use it for rapid video project scaffolding, code assisted editing, and turning briefs into draft sequences.
Remotion Use it for programmatic video, brand consistent motion templates, and exporting channel specific cuts without manual rebuilds.
Fable Showrunner Use it for controlled audience co creation, episodic brand worlds, and referral driven release schedules. Start with a private pilot.
Meta smart glasses platform Use it for assistant ready micro content, in store prompts, and real time product guidance. Pair with clear consent flows.
Google Earth Engine and AlphaEarth layer Use it for location backed messaging, service area planning, and sustainability reporting that sales can defend.
Triple Whale Moby Agents Use it for anomaly detection in paid media, creative fatigue alerts, and contribution margin tracking across channels.
Sana Agents Use it for internal agents that draft briefs, generate slides, and answer policy questions with enterprise controls.
The bottom line
The center of gravity is shifting from pages to moments, from passive viewing to active participation, and from guesses to location truth. If you wire these shifts into your systems, you will compound speed, credibility, and cost control. If you wait, you will be optimizing a funnel the market no longer uses.
Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started: The AI Advantage Community Thank you for reading! -Shawn
