Nov 12, 2025
Look, I've been tracking what the big AI newsletters are covering this week, and here's the thing - they're all missing the stories that actually matter for marketing operations.
Peter Diamandis is talking about Claude's "20% self-awareness" (whatever that means), Matt Wolfe's listing every new tool release, and Rowan's pushing his newsletter to 2M readers. But nobody's asking the real question: how does this stuff actually work in a marketing stack?
So let's talk about what caught my attention this week.
Anthropic Just Made a Power Move Nobody's Talking About
Anthropic opened offices in Paris and Munich.
Yeah, I know - doesn't sound as sexy as "AI achieves consciousness" or whatever clickbait headline is trending. But here's what everyone's missing: this is about GDPR compliance and data sovereignty.
Think about it. You're running campaigns in Europe. Your client asks, "Where's our data processed?"
Right now, you mumble something about US servers and hope they don't dig deeper. But with Anthropic establishing European infrastructure, we're looking at potential local data processing for Claude. That changes everything for agencies with European clients.
The Rundown hasn't touched this. Matt Wolfe? Silent. But if you're managing marketing automation for international brands, this could solve your biggest compliance headache.
Here's what I'm thinking: test Claude's API for European campaign management once these offices are operational. We're allocating $5K to experiment with GDPR-compliant AI workflows at AI Advantage. I'll share what we learn.
The "Godmother of AI" Just Called Out The Entire Industry
Dr. Fei-Fei Li - you know, the Stanford professor who basically invented modern computer vision - is pushing something called "spatial intelligence."
Everyone else is obsessed with chatbots. She's talking about AI that understands physical space.
Why should you care? Because spatial intelligence isn't just for robots. Think about AR ads, virtual try-ons, or those "see this couch in your room" features. That's spatial intelligence.
I saw zero coverage of this in the major newsletters. Zero. They're too busy covering OpenAI's latest GPT wrapper to notice the person who literally wrote the book on AI is pointing us in a completely different direction.
My take? Start thinking about how spatial computing could change your conversion funnels. We're seeing early tests with AR product demos hitting 3x higher engagement rates (according to Snap's latest developer report). If Li's right about spatial intelligence being the next frontier, the agencies that figure this out first will dominate 2026.
Perplexity's $400B Snap Deal (And Why Your Ad Strategy Just Changed)
Perplexity signed a $400B deal with Snap.
Let that sink in. $400 billion.
While everyone's debating whether that number is even real (it does seem insane), they're missing the actual story: AI search is going native in social platforms.
Here's what this means for your campaigns:
Your Snap ads now compete with AI-generated answers
User intent data just got 10x more valuable
The line between search and social just disappeared
Think about your current Snap campaigns. You're probably optimizing for views, swipe-ups, whatever. But what happens when users can ask Perplexity questions without leaving Snap? Your whole attribution model breaks.
Matt Wolfe will probably cover the tech specs. The Neuron might analyze the market cap implications. But here's what matters for agencies: you need to start treating social platforms like search engines. Now.
What Everyone Else Is Ignoring
Free ChatGPT for Veterans - OpenAI quietly launched this. Not a single major newsletter covered it. But think about the B2G (business to government) implications. If you're working with government contractors or veteran-owned businesses, this changes your entire pitch.
Meta's 1,600+ Language Models - Meta released ASR models for 1,600 languages. The Rundown? Nothing. But if you're running global campaigns, this means real-time translation for video ads across markets you couldn't touch before. We're testing this with a $3K budget for a client's Southeast Asian expansion.
Google's Gemini Home Confusion - Google claims the Gemini Home rollout is "going great" despite widespread confusion. Every newsletter is ignoring this train wreck. But it's a masterclass in how NOT to launch consumer AI. Take notes for your next product rollout.
The Implementation Reality Check
Look, I run an agency. We've worked with 400+ clients over the years. And here's what nobody tells you about these AI announcements:
Anthropic's European expansion? Great for compliance, but integration will take months. Start planning now.
Spatial intelligence? The tools don't exist yet for marketers. But keep an eye on Snap's AR platform and Meta's Spark AR.
Perplexity-Snap integration? Your tracking pixels might break. Test everything before going live.
What To Actually Do This Week
Audit your European client data flows - Anthropic's expansion could solve problems you don't know you have yet
Start one AR ad test - Doesn't matter if it's basic. Get familiar with spatial computing now, before Dr. Li's prediction comes true
Check your Snap attribution - With Perplexity integration coming, your current setup might already be missing conversions
Test Meta's translation models - Pick one small campaign, one new market. See what happens. Budget $500 max.
My Final Thought
Everyone's chasing the shiny new ChatGPT feature. Meanwhile, the real shifts are happening in infrastructure (Anthropic), computing paradigms (spatial intelligence), and platform integration (Perplexity-Snap).
The agencies that win in 2025 won't be the ones using the most AI tools. They'll be the ones who understood these deeper shifts and positioned accordingly.
What are you seeing in your campaigns? Hit reply and let me know. Seriously, I read these.
Tomorrow: Why your AI chatbot is probably costing you conversions (and the $2K fix that actually works)
Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started:The AI Advantage Community. Thank you for reading! -Shawn.
