Shawn’s AI new marketing breakdown so you don’t have to frantically follow everything in the AI news space Hey crew—Shawn here, co-founder & CMO at AI Advantage. I burn most mornings reverse-engineering news feeds so you don’t have to. Below is what actually moves a marketing P&L this month, why I care, and how I’d weaponise each headline inside a growth stack. 1. Browsers are mutating into data vacuums OpenAI’s ChatGPT Browser (launch window: “weeks”) and Perplexity’s Comet flipped the script: the search bar is now a chat box, the result page becomes an answer pane, and every click trail you used to own gets abstracted away. My take: If users never hit your landing page, pixel-based retar geting dies. Start pushing structured data (schema, feeds, reviews) so assistants quote you verbatim—think “brand SEO” inside an answer engine, not blue-link SEO. 2. Generative ads just jumped from gimmick to default Meta dropped an 11-piece AI arsenal at Cannes Lions—image-to-video, voice-tuned copy, in-ad chat agents—while Google’s July update finishes the Video Action → Demand Gen migration and slots P-Max assets into AI Overviews. My take: Creative velocity is the new media budget. The team with faster prompts wins auction density. I’m reallocating 20 % of production spend to “prompt QA” sprints—cheaper than another editor and delivers double-digit ROAS lifts in Advantage+. 3. Policy & pricing potholes • Google’s political-ad clamp-down (7 July) layers more ID checks and limits formats—anyone in advocacy needs a compliance sprint, not a brainstorm. • Adobe quietly cut Firefly credits for lower-tier Creative Cloud plans—factor it into seat budgeting before Q4 creative peaks. Ignore these and your campaigns go dark mid-flight. 4. Holding-company drama = talent arbitrage WPP parachuted Microsoft vet Cindy Rose into the CEO seat after a profit warning. Translation: they’ll over-pay for AI talent and under-price “manual” scopes. Niche agencies with mature automation have 6-12 months to poach displaced brand managers before the market resets. 5. What consumers actually did Prime Day survey: 39 % of U.S. shoppers used a gen-AI assistant to find deals. That’s mainstream, not edge case. Feed-level accuracy and real-time pricing matter more than clever ad copy—because the assistant writes the copy. 6. My playbook for Q3 1. Re-model attribution around AI-assisted browsers—last-click is dead. 2. Lock brand guardrails (palettes, tone, disclaimers) into Meta & Google libraries before their models freestyle your logo. 3. Spin up a “prompt SWAT-team.” Two marketers + one designer can out-iterate a 10-person creative shop if they treat prompts like code. 4. Schedule monthly policy audits. The cadence is now faster than most quarterly review cycles. 5. Instrument AI-native dark-funnel channels (Comet summaries, ChatGPT extensions) inside your CRO dashboards. Tools I’m actually deploying this week Grok-4 Feed a 30-page product brief, pop out a distilled value-prop tree, then re-prompt for persona-specific angles. Great for B2B nurture sequences. Perplexity Comet Auto-summarise competitor blogs you’d normally ignore; pipe insights into Slack for daily “What’s the market shipping?” stand-ups. Meta Advantage+ Creative Let the image-to-video module A/B test motion intros while you sleep. Flag brand-safe overrides so it never ditches your color palette. Google P-Max Gen-Assets Upload SKU feed once; the model builds short-form video & swaps CTAs by audience cohort. Good-bye, endless resize tickets. Adobe Firefly 2 Spin variant product shots that match the hero image lighting—perfect for seasonal retargeting without a reshoot budget. That’s the pulse. If it helps you ship smarter, pass it on. If you’re curious how these systems slot into a full-funnel build, drop me a line—always happy to nerd out. Until next drop, Shawn – Systems guy, creativity stan, coffee addict. Today's Top Tools: • Marey – Filmmaker-first AI video model • Veo 3 – Google’s image + audio-to-video model • Higgsfield Soul ID – Personalized character generation • Coachvox – Clone yourself to coach others in your voice Quick News: • OpenAI is developing a browser with a ChatGPT-style UI, promising real-time search and conversational browsing. • OpenAI’s open-weight language model is expected next week on platforms like Azure and Hugging Face. • Microsoft saved over $500M in call centers through AI, but cut 9,000 jobs as part of AI-driven restructuring. • AI2 launched FlexOlmo, enabling model training without exposing raw data—an important privacy breakthrough. • Gemini AI is rolling out to smartwatches from Pixel, Samsung, and others via Wear OS 4. • OpenAI completed its $6.5B acquisition of Jony Ive’s design firm, io Products, to drive AI-native hardware innovation. Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started: The AI Advantage Community Thank you for reading! -Shawn