Here’s a new episode of The  Reddy Rundown, crafted so you don’t have to frantically follow everything in the AI news space wondering how the marketing industry is actively being impacted. 1. Google shoves ads straight into AI Overviews—funnel math just changed Google Marketing Live confirmed that pay‑per‑click units will now ride inside the AI Overview panel (India first, global next). In plain English: the “answer box” that used to cannibalize organic clicks is about to siphon paid ones, too. For systems‑minded marketers like me, that means rebuilding attribution models: last‑click logic breaks when the SERP itself does the stitching. My play: re‑score mid‑funnel keywords for intent, and add explicit FAQ‑style copy + schema so the brand still surfaces when Google writes the answer for you. 2. Meta’s Advantage + gets picky about who you target A quiet API toggle now forces us to declare an advantage_audience instead of letting the algo freestyle. Early pilots show cheaper CPMs and wider swings—no surprise when the guardrails move. The fix is first‑party data: Conversions API and hard‑coded CRM seeds to feed Meta better context than its own shrinking vision can muster. My play: schedule a data‑clean‑room sprint; any lag in signal now hurts twice—once in delivery and again when LTV modeling goes blind. 3. TikTok Symphony graduates from gimmick to enterprise stack TikTok just baked its generative‑ad suite (dynamic avatars, auto‑scripts) into WPP Open and Adobe. Creative volume is no longer the bottleneck—story quality is. Symphony can spit out 20 UGC‑style clips before lunch; our job is feeding it hooks the algo can’t invent. My play: stand up a “hook library” sprint—10 avatar variants, three opening beats each, measured on CPV delta vs. handcrafted UGC. 4. WPP taps Microsoft’s Cindy Rose to dodge its Kodak moment When the world’s largest agency recruits a cloud exec to fix client churn, the message is clear: creative pedigree isn’t enough—AI fluency is table stakes. Expect procurement teams to start grilling agencies on model ops, not Cannes Lions. My play: productize our internal prompt libraries and ship them as client‑visible IP. If you can’t show a system, you’ll be priced like a commodity. 5. Anthropic’s Claude Connectors turn chat into a workflow hub Claude now pipes directly into Notion, Canva, Stripe, Figma, and more via Model Context Protocol. Ask it for “last sprint’s release notes,” and it yanks real tickets from Linear instead of guessing. That’s the difference between copy‑assistant and revenue‑assistant. My play: wire Claude to Stripe, then auto‑draft weekly revenue snapshots + retention call‑outs for the exec Slack channel—no spreadsheet jockey needed. 6. AWS launches an AI‑Agent Marketplace—distribution meets procurement Think App Store, but every listing is an autonomous agent you can bill to the same AWS account as S3. Anthropic is a launch partner, meaning Claude‑powered agents can now land in enterprises via a procurement rail they already trust. My play: wrap our LinkedIn lead‑gen agent in AWS Marketplace packaging; let Amazon do the customer acquisition while we focus on retention. See content credentials The Tool Bench (with marketing use‑cases) Google Ads in AI Overviews - Bid on question‑keywords; inject promo copy directly inside Google’s answer box. https://ads.google.com/intl/ALL/en/home/ Meta Advantage + Audience API - Feed high‑value CRM segments to stabilize CAC as Meta tightens targeting. https://developers.facebook.com/docs/marketing-api/advantage-plus TikTok Symphony - Auto‑generate 15s avatar spots; A/B hooks to fight creative fatigue. https://ads.tiktok.com/symphony Claude Connectors - Auto‑draft campaign briefs by pulling live metrics from Notion + Figma boards. https://www.anthropic.com/connectors-directory AWS AI‑Agent Marketplace - List your niche lead‑gen/insights agent and let AWS handle billing & discovery. https://aws.amazon.com/marketplace Final words from a systems‑first CMO Creativity still wins attention, but systems decide who scales. Each headline above is less about shiny tech and more about control loops—who owns context, data, and distribution when the model fires. Dial your stack accordingly, and let’s keep the flywheel turning. Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started: The AI Advantage Community Thank you for reading! -Shawn