Shawn’s AI new marketing breakdown so you don’t have to frantically follow everything in the AI news space. Why I’m Writing: I’m Shawn Reddy—CMO, systems tinkerer, and recovering performance‑marketer. I spend half my week wiring up automation stacks and the other half translating model updates into revenue math. Below is the intel that actually shifted my playbook this week—and how I’d angle it if I were running your brand or agency. 1. Meta’s Hundred‑Billion‑Dollar Compute Binge Meta just green‑lit Prometheus and Hyperion—multi‑gigawatt AI data‑centers Zuckerberg says will cost “hundreds of billions.” Why marketers should care: Those servers won’t sit idle; they’ll churn out the next wave of Advantage+ creative variants and dynamic audience models. More compute usually means lower CPMs and richer ad formats as Meta subsidises the tech with ad revenue. My move: earmark 5‑10 % of spend for Meta’s experimental AI creative formats before the inevitable algorithmic crowd‑in. 2. Google Slides Ads Into AI Overviews At Marketing Live India, Google confirmed that paid placements will land inside AI Overviews later this year. What that does to funnels: AI Overviews compress the consideration stage—users see a summary, one ad, and maybe two organic links. Schema hygiene and first‑party data suddenly outrank clever headlines. I’m tasking my team with a structured‑data audit and shifting non‑brand search to “AI Max” bidding for intent expansion while CPCs are still mis‑priced. 3. WPP’s Profit Warning = In‑Housing Is Real WPP slashed its outlook after clients trimmed agency retainers in favour of platform‑native AI tools. Agencies that bill for button‑click optimisation are toast; those that package proprietary data or niche expertise survive. If you’re brand‑side, renegotiate retainers around outcomes (e.g., CAC targets) rather than hours. If you’re agency‑side, productise something the platforms don’t—industry‑specific fine‑tunes, custom attribution models, etc. 4. TikTok Symphony Goes Global TikTok’s Symphony suite (script gen, image→video, multilingual dubbing) is now live for all advertisers. TikTok’s creative half‑life is measured in hours; Symphony lets you refill the tank without another shoot. We’re feeding it our top‑performing UGC clips, then letting Symphony spit out 20 remixes per week. Watch performance inside 48 hours—TikTok’s algo decides winners fast. 5. Google Gemini Turns Stills Into Shorts Gemini’s new photo‑to‑video trick converts a static image into an eight‑second, sound‑backed clip. That’s instant motion content for Reels/Pins/Shorts without boots on set. We’re A/B‑testing legacy product photos against these AI‑animated clips; early CTR lift is ~12 %. 6. Model & API Economics Shift • GPT‑4.1 API is ~40 % cheaper with half the latency. • OpenAI o3‑pro is live in ChatGPT & API—better reasoning, built‑in tools. For marketers this means cheaper persona sims, faster ad‑copy variants, and more granular uplift analysis. I’m swapping out older fine‑tunes to pocket the margin. 7. Compliance Clock Is Ticking • EU AI Act rules for general‑purpose models hit 2 Aug 2025. • Meta now auto‑labels any ad built or heavily edited with its gen‑AI tools. Build disclosure logic into creative workflows now; retrofitting is a legal nightmare. We’ve added an “AI‑generated” flag to our DAM and log the model + version for every asset. See content credentials Tools I’m Actively Deploying (and How) Meta Advantage+ Creative High‑velocity ad variants—let the algo test hooks while CPMs are low. Google AI Max for Search Broad‑match + AI bidding to capture long‑tail queries surfacing in Overviews. TikTok Symphony Auto‑generate multilingual UGC remixes to curb creative fatigue. Gemini Photo‑to‑Video Animate product stills into Shorts‑ready clips—fastest motion asset I’ve seen. OpenAI GPT‑4.1 API Cheap persona simulations for copy testing; 40 % cost saving vs GPT‑4o. OpenAI o3‑pro In‑dashboard campaign retros—less hallucination when summarising multi‑source data. Parting Shot Systems beat slogans. The brands winning right now are the ones that wire these AI levers straight into their growth loops—then layer creativity on top. Steal what’s useful, ignore the rest, and I’ll be back next week when the landscape inevitably flips again. Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started: The AI Advantage Community Thank you for reading! -Shawn