Shawn’s AI-Powered Marketing Breakdown — so you don’t have to frantically follow everything in the AI news space Hi, I’m Shawn Reddy—CMO, systems junkie, and someone who believes the best creative work happens after the plumbing is sorted. Here’s what crossed my desk this week and how it reshapes the marketing stack. 1. Perplexity launches Comet: the browser that answers before a prospect ever reaches you Comet sits between the search bar and your landing page, using a squad of agents to read, summarise, and even draft emails off the open web. If your product data isn’t structured and your offer isn’t explicit, Comet’s summary‐maker simply skips you. For brands, on-page SEO is no longer “nice to have”—it’s the difference between being cited in the agent’s answer or disappearing from the funnel altogether. 2. xAI’s Grok 4 (and the even heavier “Heavy” tier) cranks content velocity to 11 Benchmarks show Grok 4 edging past GPT-4o on reasoning tasks, while the Heavy tier can juggle multiple agents internally. I’ve already tested it against a 50-asset creative brief; it spat back variations 30 % faster than our Gemini chain—and then graded its own work against the brand style doc. The upside: throughput that would make a creative director dizzy. The catch: Grok cheerfully channels Elon’s tone when it’s unsure, so brand-safety guardrails are non-negotiable. 3. Google shoves ads inside AI Overviews and “AI Mode” answers Your ad copy can now show up inside the generative answer, stitched together by Gemini. You can’t target these slots directly—Google hoovers up whatever assets you already have. Early pilots show lower CTR but a healthy bump in view-through conversions. Translation: invest in richer creative libraries and tighter conversion tracking, or resign yourself to paying CPA premiums while Google plays media buyer for you. 4. TikTok’s new Symphony plug-ins turn a single image into dozens of five-second spots By pulling Symphony into Adobe Express and WPP Open, TikTok is basically offering a self-serve snack-video factory. Great for campaigns that live or die on novelty and frequency; terrifying if you haven’t nailed disclosure rules or brand voice. My hot take: pair the tool with a style-guide classifier before you hand juniors the keys. 5. Meta’s Andromeda + Advantage+ push: automation in, knobs out Since April, Meta has been ratcheting down manual audience levers. CPMs climb for brands that stick with interest stacks; those feeding clean server-side events get cheaper reach. We rebuilt our pixel pipeline first, then tested Adv+ against manual campaigns—ROAS lifted 18 % once the algorithm had enough signal density. 6. The EU’s General-Purpose AI Code of Practice quietly starts the paperwork clock The voluntary Code becomes the de-facto checklist for AI-powered campaigns targeting EU users. If your creative workflow touches a foundation model, expect to document training data, copyright clearances, and safety measures by August 2025. Ignore it and you could be rewriting assets during Q4 when you should be scaling spend. My playbook for the next 90 days 1. Schema-proof every page —- Comet and Google AI Mode reward structured data; thin pages get ghosted. 2. Bolt brand-safety scoring onto multi-agent chains —- don’t ship Grok/Gemini output straight to ads without a style-guide lint pass. 3. Prioritise first-party signal density —- server-side events for Meta, enhanced conversions for Google, on-platform CTAs for TikTok. 4. Start the EU compliance doc now —- even a rough outline beats a regulatory fire drill. Tools to test this week (with a marketer’s angle) Comet: Turns competitive research into one-click tables and drafts follow-up emails; tune your pages to be agent-friendly. https://perplexity.ai/comet Grok 4 (Heavy): Generates and self-ranks hundreds of creative variations; ideal for rapid A/B/C testing. https://x.ai Google AI Asset Library: Auto-injects your assets into AI Overviews—expand your creative slate or get buried. https://ads.google.com TikTok Symphony (Adobe Express plug-in): Converts a product shot plus five words into ready-to-run micro-videos. https://newsroom.tiktok.com/symphony Meta Advantage+ with Andromeda: Uses Meta’s new retrieval engine to optimise spend once you feed it rich events. https://business.facebook.com/advantageplus EU GPAI Code Checklist: A template for documenting model use, copyright checks, and safety tests. https://digital-strategy.ec.europa.eu/gpai-code I’ll keep stress-testing these tools and share the workflows that actually move revenue, not just dopamine. Reply and let me know which one you want me to dissect next. Looking for a community of like-minded individuals who are interested in AI and Entrepreneurship? Join our free community here to get started: The AI Advantage Community Thank you for reading! -Shawn